LEGAL & COMPLIANCE · HG ART CO.

Privacy & Policy

Last Updated: March 20, 2026

1. Introduction

Welcome to Helena Grinshpun Art. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, handle, secure, and utilize your personal information when you browse our gallery, register interest in our preorders, or interact with our augmented reality features. By using our website and registering interest, you consent to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect personal data that you provide directly to us when exploring the site or indicating preorder interest. This includes your full name, email address, physical shipping address (for shipping estimation), telephone number, and specific details regarding the artworks you are interested in. Additionally, we automatically collect certain technical and behavioral data, such as your IP address, browser type, device information, and interaction data regarding how you browse our digital exhibition.

3. How We Use Your Information

Your information is strictly utilized to deliver and optimize our contemporary art experience. Key purposes include assessing and managing preorder interest to understand edition demand, establishing your place in line for upcoming collection releases, sending curated studio updates, processing secure payment options upon purchase confirmation, and optimizing our custom HG Art Augmented Reality (AR) application to map digital overlays seamlessly onto your physical space.

4. Cookies & Tracking

We employ cookies and similar light tracking technologies to remember your preferences (such as your curated shopping cart selections or favorite pieces) and to analyze traffic on helenagrinshpun.art. These files help us understand user journeys and refine our contemporary experience. You have complete control over your cookie settings within your web browser; however, disabling certain cookies may limit structural functionality on specific gallery pages.

5. Third-Party Services

To provide an exquisite, secure collectors' experience, we collaborate with selected third-party providers. This includes verified payment processors to protect transaction integrity, global art logistics and insured shipping partners to safely transport delicate physical works, and privacy-compliant web analytics tools. These third parties are contractually bound to access and process your personal data solely for the purposes for which it is provided.

6. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes outlined in this policy. Preorder registration data is preserved throughout the release and production cycle to ensure smooth delivery. Financial records are held in accordance with legal and tax compliance regulations. If you request deletion, we will purge or securely anonymize your data unless legally obligated to retain it.

7. Your Rights

As a valued collector, you retain full ownership of your personal data. Under global data protection standards (including GDPR compliance), you hold the right to access the personal information we maintain, request immediate corrections to outdated or incomplete data, or demand permanent erasure of your files. You may also opt out of promotional studio announcements and collection newsletters at any time by clicking the unsubscribe link or contacting us directly.

8. Contact Us

If you have any questions about this Privacy & Policy document, wish to exercise your data rights, or have specific inquiries about how our AR app handles spatial scanning data, please connect with our dedicated studio team at: hello@helenagrinshpun.art. We aim to respond to all compliance and privacy inquiries within 24 business hours.